Paid media that pays back
Stage: Be bookedPaid media that pays back
Search, social, video and programmatic, planned with your SEO and measured on qualified leads and revenue, so every channel lowers your cost per lead instead of competing for it.
Free AI SEO audit. See in seconds whether AI search can read, understand and quote your site.
Campaigns · last 12 weeks
Cost per qualified lead$34
High-intent search46%
Meta prospecting26%Retargeting14%Broad and wasted14%Qualified leads a month162Wasted spend14%Return on ad spend3.8x
Illustration. Share of monthly spend by campaign type.Trusted by partner brands
Why one paid media plan
More channels, one budget
Ad costs rise every year and every platform claims credit for the same sale. One plan across channels, tied to your CRM, shows what actually works and moves budget there.
One buyer, one week, many adsHow paid channels work together
MondaySees a short video about the problemRemembers the brandTuesdaySees a customer story on InstagramVisits the siteWednesdaySearches for providersYour ad and organic result both show
ThursdayColleague sees a thought leader postThe buying committee knows youFridaySearches your brandBooks a demoWhat's in Paid search and media
Twelve channels, one budget
Start with the channels where your buyers are. Filter by type.
SEM ServicesPaid and organic search planned as one, so you stop paying for clicks you already win and put budget where you do not.SearchExplorePay Per Click ServicesStructure, bidding, ad copy and landing pages across Google, Microsoft and social ads, managed to cost per lead and revenue, not clicks.SearchExploreGoogle AdvertisingSearch campaigns that pay backSearchExploreeCommerce PPC ServicesProduct feeds and Performance MaxShoppingExploreFacebook AdvertisingFacebook and Instagram campaigns that scale: creative testing, audiences, Conversions API setup and weekly optimization toward real leads and sales.SocialExploreInstagram AdvertisingInstagram ads built for the feed, Stories and Reels, with creative testing and tracking that ties spend to sales.SocialExploreLinkedIn AdvertisingReach buying committees and audiencesSocialExploreYouTube AdvertisingVideo and display that builds demandVideoExplorePinterest AdvertisingPinterest ads for brands people plan purchases around: shopping pins, catalog campaigns and creative built for discovery.SocialExploreReddit AdvertisingReddit ads that earn attention in the communities your buyers trust, and support the threads AI assistants often quote.SocialExploreTwitter / X AdvertisingX ads for launches, events and real-time moments, with targeting and creative that turn reach into measurable traffic.SocialExploreProgrammatic BuyingProgrammatic display, video and connected TV on clean inventory, with first-party audiences and reporting tied to outcomes.DisplayExplore
How it fits together
Four layers, built in order
Paid media only scales on clean data. We build from measurement up, so the platforms optimize toward real customers.
ScaleLayer 4Budget moved weekly to the channels and campaigns that bring revenue.
CreativeLayer 3New hooks, formats and offers tested every week.
StructureLayer 2Campaigns organized by intent and margin.
MeasurementLayer 1Conversion tracking, CRM data and offline conversions.
How we measure it
Measured weekly, tied to revenue
Spend, qualified leads, pipeline and revenue by channel, next to your organic results in Surface, every week.
surfaceThis weekSample
$34Cost per qualified lead▼ $123.8xReturn on ad spend▲ 0.6x14%Wasted spend▼ 9 pp
Sample report. Illustrative.By industry
Every industry searches differently
Questions
About Paid search and media
What does paid media management include?
Strategy, tracking, campaigns, creative and weekly optimization across search, social, video and programmatic, reported on leads and revenue.
Which channels should we use?
The ones your buyers use. We usually start with search and one social channel, then add more as tracking shows what works.
Do you manage the ad spend?
You pay the platforms directly and keep ownership of every account. We manage the campaigns and budget allocation.
How do paid and SEO work together?
We cut spend where you already rank organically and use ads to cover searches SEO cannot win yet.
What is the minimum engagement?
We work in 90-day blocks with a 6-month minimum.
Make every channel pay back
Talk to a partner about a review of your ad accounts, tracking and budget split.