App development
Stage: Be chosenApp development for iOS and Android
Mobile apps from product design to launch, app store optimization and growth, built by one team that also runs your web and search.
Free AI SEO audit. See in seconds whether AI search can read, understand and quote your site.
App Store and Google Play
payroll app
BBrightpay★★★★☆ 4.5GET
PPayWise★★★★☆ 4.3GET
GGusto★★★★☆ 4.4GET
YYour app★★★★★ 4.7GET
Search rank#1Page conversion31%Rating4.7
Illustration. "Your app" is you.Trusted by partner brands
Why it matters now
Most installs start with a search
An app is only as good as the number of people who find, install and keep using it. We plan for discovery and retention from the first sprint.
Then
BuildLaunchHope for installs
Apps were built, launched and left to find their own users.Now
Product planBuild and testStore-ready launchGrowth
Store listing, analytics and onboarding are planned with the build.What’s included
Everything a build needs to perform
Six parts of every mobile project.
How we do it
Five steps, one owner
A typical build runs about 12 weeks. Every step has a date, an owner and something you can see.
Week 1 to 2DiscoveryGoals, users, content and the rankings the current site must keep.You get a scope and URL map
Week 2 to 4Architecture and designSitemap, templates, design system and technical plan.You get approved designs
Week 4 to 10Build on mobileBuild in sprints with a staging site you can review every week.You get a working staging site
Week 9 to 12SEO and launch checksRedirects, metadata, schema, speed and tracking checked before launch.You get a launch checklist signed off
After launchMonitor and improveWatch rankings, speed and conversions, and fix anything that moved.You get a post-launch report
What decides app success
Launch is the starting line
Most of an app's value comes after launch: getting found in the stores, keeping users and shipping updates. We plan for all three.
- Step 1: DiscoverUsers, features and metrics
- Step 2: BuildDesign and development sprints
- Step 3: LaunchStore listings and ASO
- Step 4: GrowAnalytics, updates and retention
How we measure it
Measured from day one
Speed, search visibility and conversions tracked from launch, so you can see what the new build changed. Ongoing support runs in 90-day blocks.
3Core Web Vitals trackedEveryrelease checked1report with traffic and leads
- Core Web Vitals by template
- Organic traffic kept through launch
- Conversion rate and leads
- Uptime and error rates
Your options
Four ways to build an app
Use a template, hire a freelancer, hire a development shop, or build with your search partner.
One team, no handoffs
App Development Services works best with the rest of search
The same team runs every service that feeds AI answers, so nothing waits on another vendor.
Questions
What people ask about App Development Services
Do you build native or cross-platform apps?
Both. Native Swift and Kotlin, or Flutter for one codebase across iOS and Android. We recommend based on your needs.
How long does an app take to build?
A first version usually takes 12 to 20 weeks, depending on features and integrations.
Do you handle App Store and Google Play submission?
Yes, including listings, screenshots and review requirements.
Can you work with our existing backend?
Yes. We integrate with your APIs or build new ones.
Do you support apps after launch?
Yes, with bug fixes, OS updates and new features in planned releases.
Do you help with app marketing?
Yes. Our ASO and paid media teams can run app growth.
The full guide · 8 min readApp development: from idea to a growing app
How to plan, build and launch an app people find and keep using.
- 01Discovery
- 02Native or cross-platform
- 03Launch and ASO
- 04Growth after launch
Plan your mobile build
Talk to a partner about scope, timeline and how we keep your rankings through launch.