Search growth for fintech brands
Lending, payments, insurance, wealthSearch that grows approved customers, not applications
Fintech growth stalls when marketing fills the top of the funnel with people who will never pass eligibility or KYC. We build compliant search and paid media that bring in customers who qualify, activate and stay.
From product search to active customer
Started to approved17.8%Cost per approved customer$23.9
Eligibility made clear before the form. Illustrative: 10,000 product searches, $3 media cost per application started, $2 per verification check.Fintech brands we work with
How customers decide
One money decision, searched six ways
A customer compares rates on Google, asks an AI tool whether a lender is safe, reads app reviews and checks forums before they apply. Trust is earned or lost at each step.
CompareGoogle Searchpersonal loan with low interest rateProduct and calculator pages that rank for comparison and eligibility searches.
ShortlistAI answersis this lending app safe and regulatedClear, consistent facts on licensing, fees and security so AI tools answer accurately.
UnderstandAI Overviewscredit score needed for personal loanPlain-language explainers that answer the question and cite you.AppInstallApp storesinstant loan appApp listings and ratings that win the install.
rTrustReviews and forumshidden charges complaintsHonest answers to common complaints, and reviews that match the product.
TrustReviews and forumshidden charges complaintsHonest answers to common complaints, and reviews that match the product.
ApplyPaid search and socialapply for credit card onlineCampaigns that filter for eligibility before people reach the form.What breaks at scale
More applications, fewer customers
Fintech marketing breaks in the same places as products and spend grow.
01Paying for ineligible applicantsCampaigns target anyone interested, and most fail eligibility or verification.
02Claims compliance has to pullRates, fees and promises go live without review and get taken down later.
03Trust gaps in AI answersAI tools repeat old fees, complaints or unclear licensing details.
04App and web competeWeb and app funnels run separately and claim the same customers.
05Tracking stops at the formNobody sees approval, activation or first transaction against the source.
Our approach
Built around approvals, not form starts
Five systems we put in place for lenders, payment apps and insurers.
01SearchEligibility-first pagesProduct pages and calculators that show who qualifies before the application.
02SearchCompliant content workflowEvery rate, fee and claim reviewed by your compliance team before it is published.
03AI answersTrust and entity layerLicensing, security and company facts made consistent for search and AI tools.
04AdsQualified paid mediaCampaigns that bid on approval and activation signals, not application starts.
05MeasureFull-funnel measurementApprovals, activation and first transactions reported against every channel.
Outcomes we optimize forMore approved and active customersLower cost per approved customerAccurate facts in AI answersContent compliance can sign off
What we refuse to doPublish rates or claims without compliance reviewOptimize for application starts that cannot convertHide fees or terms to lift conversionTarget people who are likely to be declined
Services for fintech
Where we usually start
Most fintech brands start with eligibility pages and trust signals, then add qualified paid media and app store work.
Questions fintech teams ask
Before you talk to us
Do you work with lenders, payment apps and insurers?
Yes. We work with lending platforms, wallets and payment apps, and insurance brands. Each has different rules, so the plan starts with what your compliance team needs.
How do you handle compliance?
Every page, ad and claim goes through your compliance review before it is published. We keep a record of approvals and update content when rates or terms change.
Can you optimize for approvals instead of leads?
Yes. We send approval and activation data back to ad platforms so they bid for customers who qualify, not anyone who starts a form.
Do you work on app installs as well as web?
Yes. We plan web and app together, including app store listings, so channels do not claim the same customer twice.
How soon do results show?
Paid media and app store changes move within weeks. SEO and AI visibility usually build over three to six months.
Grow customers who qualify and stay
See how your products show up on Google, app stores and AI answers, and where qualified customers drop off.