SEO services
Stage: Be foundSEO that turns into pipeline
Rankings for the searches that lead to revenue, not vanity traffic. Technical fixes, content and authority, run in 90-day blocks and reported every week.
Free AI SEO audit. See in seconds whether AI search can read, understand and quote your site.
Google Searchpayroll software for 300 employees
AI Overview: compare compliance, onboarding and support. Sources include yourbrand.com, g2.com
AI Overview: compare compliance, onboarding and support. Sources include yourbrand.com, g2.com1Brightpaybrightpay.com › payroll
3Peoplewisepeoplewise.io › hr-payroll
4G2g2.com › payroll softwareReview site
5Gustogusto.com › pricing
2Your brandyourbrand.com › payroll-guideYou
Position2Clicks a month1,480In AI OverviewCited
Illustration. "Your brand" is you.Trusted by partner brands
Why it matters now
Page one is smaller than it used to be
AI Overviews, ads, maps and video all sit above the first organic result. The searches still worth winning are the specific, high-intent ones, and they need pages built to answer them.
25%drop in search engine volume Gartner predicted by 2026, as people move to AI assistantsGartner, Feb 2024
Then
KeywordBlue linksClickVisit
Rank for a broad keyword and the traffic followed.Now
Specific questionAI Overview and resultsFewer clicksBest page wins
Fewer clicks, higher intent. The pages that win answer the exact question and prove it.What’s included
Everything a page needs to rank and convert
Six parts of every SEO program, run by one team.
How we do it
Five steps, one owner
Part of your first 90 days. Every step has a date, an owner and something you can see.
Week 1 to 2Goals and demand mappingAgree revenue goals and map the searches that lead there.You get a keyword and topic map
Week 2 to 3Technical and content auditFind what blocks crawling, ranking and conversion today.You get a prioritized fix list
Week 3 to 6Fix and rebuildShip technical fixes and rebuild the pages closest to page one.You get weekly shipped work
Week 4 to 12Create and earnPublish new pages for open topics and earn authority mentions.You get new pages and placements
Every weekMeasure and iterateTrack rankings, clicks and enquiries by page and adjust the plan.You get a Monday report in Surface
Tools we work inSearch Console
Analytics 4
surfaceby dau
Search ConsoleAnalytics 4surfaceby dauWhere the wins are
Pages close to page one move first
Most quick wins come from pages already ranking in positions 5 to 20. We start there, then build new pages for the topics you are missing.
40%25%25%10%
Pages ranking 5 to 20Rewrite, re-link and improveTechnical fixesCrawl, index, speed, schemaNew pagesTopics you do not cover yetAuthorityMentions and links
Typical split of first-quarter SEO work. Illustrative.How we measure it
Every week, in Surface
Rankings for your tracked searches, clicks from Search Console and enquiries from your analytics, side by side, every week.
500+searches trackedWeeklyranking checks1report with leads and rankings
- Rankings for tracked searches
- Organic clicks and impressions by page
- Enquiries from organic search
- Visibility against named competitors
surfaceAI answersSampleMention rate, all engines17%▲ 11 pp in 12 weeksEngineMentionedCitedTrendAI Overviews20.4%6.4%
ChatGPT18.8%3.9%
Gemini17.2%5.1%
Perplexity16.1%9.8%
Claude12.0%2.7%
Copilot8.9%2.1%
AI Overviews20.4%6.4%ChatGPT18.8%3.9%Gemini17.2%5.1%Perplexity16.1%9.8%Claude12.0%2.7%Copilot8.9%2.1%Your options
Four ways to buy SEO
Do it in-house, use a tool, hire a freelancer or specialist, or run it with your search partner.
One team, no handoffs
Search Engine Optimization (SEO) works best with the rest of search
The same team runs every service that feeds AI answers, so nothing waits on another vendor.
Search Engine Optimization (SEO)you are hereSearch everywhere optimizationOne plan across Google, AI answers and MapsTechnical SEOFast, crawlable pages search and AI can readEnterprise SEO ServicesContent marketingGuides and pages buyers quote backAnswer engine optimizationGet named in ChatGPT, Gemini and AI OverviewsGoogle Business ProfileWin the map pack in every location
Questions
What people ask about Search Engine Optimization (SEO)
What do your SEO services include?
Search demand mapping, technical fixes, content, on-page optimization, authority building and weekly reporting tied to enquiries. One team runs all of it on one plan.
How long does SEO take to work?
Technical fixes and pages already close to page one often move within weeks. New topics and competitive searches usually take three to six months.
Do you guarantee rankings?
No one can guarantee rankings. We commit to the work, the dates and transparent weekly reporting, and we focus on searches that lead to enquiries.
Do you do SEO for AI search too?
Yes. The same work that helps you rank also feeds AI answers, and we track both in Surface. See answer engine optimization for the AI-specific work.
How do you report results?
A Monday summary email, a Wednesday call and a live report in Surface with rankings, clicks and enquiries by page.
What is the minimum engagement?
We work in 90-day blocks with a 6-month minimum, so there is time for the work to compound.
The full guide · 8 min readSEO in the AI search era: what still works
How search has changed, what still drives revenue from organic search and how to plan an SEO program that holds up as AI answers grow.
- 01What SEO means now
- 02Where the wins are
- 03What an SEO program includes
- 04How to measure SEO
See what is holding your rankings back
Run the free audit for an instant check, or talk to a partner about the searches that matter most to you.