Marketing analytics
Stage: Across everythingMarketing analytics you can trust
GA4, tag management, dashboards and attribution set up so every channel reports the same truth: leads, pipeline and revenue.
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CRM pipeline · this quarter
Leads438Qualified141Opportunities52Won17
Revenue by lead source
Organic search 34%Google Ads 26%LinkedIn 18%Meta 18%Unknown 4%
Priya S., Head of GrowthLinkedInOpportunityMark T., OperationsGoogle AdsQualifiedDana R., FounderOrganic searchWon
Leads with a source96%Cost per opportunity$260Offline conversionsOn
Illustration. Share of closed revenue by source.Trusted by partner brands
Why analytics first
Every decision is only as good as the data
Ad platforms bid on your conversion data, budgets follow your reports and AI search makes clicks harder to see. Clean tracking is the foundation every other service depends on.
One lead, five systemsWhere tracking usually breaks
ClickAd clicked with a click IDClick ID saved
VisitBrowses three pagesConsent and tags fire correctlyFormSends an enquiryConversion recorded once, not twice
SalesBecomes an opportunitySource carried into the CRMBackDeal wonOutcome sent back to the platformWhat's in Analytics
Three services, one source of truth
Tracking, CRM data and search visibility, reported together.
Analytics ServicesGA4, Search Console and tag setupMarketing analytics and GA4 (this page)ExploreCRM IntegrationsEvery inquiry routed and followed upCRMExploreSurface by dauSurface tracks your visibility on Google, Maps and six AI assistants every day, then turns what moved into a weekly action list.VisibilityExplore
How it fits together
Four layers, built in order
Reports are only as good as what sits underneath them. We fix collection first, then build the views people use.
DecisionsLayer 4Weekly reports that say what changed and what to do.
ReportingLayer 3Dashboards for channels, pages and pipeline.
JoiningLayer 2Analytics, ad platforms and CRM data connected.
CollectionLayer 1GA4, Tag Manager, consent mode and server-side tagging.
How we measure it
Measured weekly, one view
Leads, pipeline and revenue by channel, with data quality checks, every week.
surfaceThis weekSample
96%Leads with a known source▲ 42 pp0Tracking errors▼ 78Channels in one report
Sample report. Illustrative.By industry
Every industry searches differently
Questions
About Analytics
What do your analytics services include?
GA4 and Tag Manager setup, consent mode, server-side tagging, CRM connections, dashboards and weekly reporting.
Do you fix existing GA4 setups?
Yes. Most accounts we audit double-count conversions or miss key events. We fix and document them.
Do you handle consent and privacy?
Yes. We set up consent mode and work with your consent platform so tracking respects visitor choices.
Which dashboards do you use?
Looker Studio, your CRM's reports and Surface by dau for search visibility.
How long does setup take?
Most tracking audits and fixes take four to six weeks.
Get numbers you can trust
Talk to a partner about a tracking audit of your analytics, ads and CRM.