Shopify development
Stage: Be chosenShopify development and Shopify Plus
Shopify and Shopify Plus stores: custom themes, apps, migrations and speed work, with SEO built in before launch.
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Why it matters now
A fast store sells more than a busy one
Shopify makes it easy to add apps, and every app adds weight. We build lean themes and keep only what earns its place.
Then
DesignBuildLaunchFix SEO later
Search was an afterthought, fixed after traffic dropped.Now
URL mapBuild to rankChecked launchTraffic kept
SEO, speed and tracking are part of the build from the first sprint.What’s included
Everything a build needs to perform
Six parts of every Shopify project.
How we do it
Five steps, one owner
A typical build runs about 12 weeks. Every step has a date, an owner and something you can see.
Week 1 to 2DiscoveryGoals, users, content and the rankings the current site must keep.You get a scope and URL map
Week 2 to 4Architecture and designSitemap, templates, design system and technical plan.You get approved designs
Week 4 to 10Build on ShopifyBuild in sprints with a staging site you can review every week.You get a working staging site
Week 9 to 12SEO and launch checksRedirects, metadata, schema, speed and tracking checked before launch.You get a launch checklist signed off
After launchMonitor and improveWatch rankings, speed and conversions, and fix anything that moved.You get a post-launch report
Where rebuilds go wrong
Most traffic losses happen at launch
Changed URLs without redirects, missing metadata and slower templates are the usual reasons a new site loses search traffic. We check every one before launch day.
- Step 1: MapEvery old URL mapped to a new one
- Step 2: CheckMetadata, schema and speed on staging
- Step 3: LaunchRedirects live, sitemaps submitted
- Step 4: WatchRankings and errors monitored daily
How we measure it
Measured from day one
Speed, search visibility and conversions tracked from launch, so you can see what the new build changed. Ongoing support runs in 90-day blocks.
3Core Web Vitals trackedEveryrelease checked1report with traffic and leads
- Core Web Vitals by template
- Organic traffic kept through launch
- Conversion rate and leads
- Uptime and error rates
Your options
Four ways to build on Shopify
Use a template, hire a freelancer, hire a development shop, or build with your search partner.
One team, no handoffs
Shopify Development works best with the rest of search
The same team runs every service that feeds AI answers, so nothing waits on another vendor.
Questions
What people ask about Shopify Development
Do you build on Shopify Plus?
Yes, including checkout extensibility, B2B, multiple markets and Shopify Flow automation.
Can you migrate us to Shopify?
Yes, from WooCommerce, Magento, BigCommerce and custom stores, with products, customers, orders and redirects.
Do you use templates?
We can start from a quality theme to save budget, or build fully custom. Either way we keep it fast.
Will Shopify limit our SEO?
Some URL patterns are fixed, but with the right setup Shopify stores rank very well. We handle collections, filters and schema.
Do you build Shopify apps?
Yes, custom private apps when an existing app does not fit.
What happens after launch?
We monitor speed, rankings and conversions, and offer ongoing support and improvements in 90-day blocks.
The full guide · 6 min readShopify development: building a store that sells
When it is the right choice, what a good build includes and how to keep your rankings through a migration.
- 01When Shopify fits
- 02What a good build includes
- 03Speed and SEO
- 04Migrating safely
Plan your Shopify build
Talk to a partner about scope, timeline and how we keep your rankings through launch.