Ecommerce PPC
Stage: Be bookedEcommerce PPC that grows margin
Google Shopping, Performance Max, Meta catalog ads and feed management, optimized to profit and return on ad spend, not just revenue.
Free AI SEO audit. See in seconds whether AI search can read, understand and quote your site.
Shopping · "vitamin c serum for dull skin"Glow Lab Vitamin C 15%★★★★☆ 1.2k$24Your brand C-Bright Serum★★★★★ 2.4k$29Top pickDermaPure C Serum★★★★☆ 860$19
For dull skin, Your brand C-Bright Serum is the most recommended: stable vitamin C, fragrance-free and strong reviews from people with sensitive skin.Shopping position2AI top pickYesOrganic revenue$21k
Illustration. "Your brand" is you.Trusted by partner brands
Why it matters now
Revenue is easy, profit is not
Ad platforms will happily spend to sell your lowest-margin products. Ecommerce PPC works when feeds, product groups and bids reflect what you actually make on each sale.
Then
Product adsOne campaignRevenueROAS
Every product got the same treatment and the same target.Now
Feed with marginsProduct tiersProfit biddingGrowth
Products are grouped by margin and performance, so budget goes where it earns.What’s included
Everything from feed to checkout
Six parts of every ecommerce PPC program.
How we do it
Five steps, one owner
Part of your first 90 days. Every step has a date, an owner and something you can see.
Week 1Account and tracking auditReview structure, spend, search terms and conversion tracking, and agree targets.You get an audit with quick wins
Week 1 to 2Fix measurementSet up or repair conversion tracking, offline conversions and CRM links.You get numbers you can trust
Week 2 to 4Feed and campaign rebuildRebuild what is wasting budget and launch the new structure.You get margin-based product groups
Week 3 to 12Creative and promotion testsTest creative, audiences and landing pages, and move budget to what wins.You get tested winners
Every weekOptimize and reportAdjust bids, budgets and tests, and report cost per lead and revenue.You get a Monday report
Where profit hides
A few products earn most of it
In most stores, a small share of products drives most profitable sales. We give those room to grow and stop low-margin products from eating the budget.
50%25%15%10%
Best sellers with marginScalePromising productsTest and growNew launchesFixed test budgetLow-margin productsLimit or exclude
Typical split of ad spend after margin-based restructuring. Illustrative.How we measure it
Every week, tied to revenue
Spend, leads, pipeline and revenue by campaign, from Google Ads, Meta, Merchant Center and your store and your CRM, in one weekly report, next to your organic search results in Surface.
Weeklybudget and bid reviews1report with paid and organicCRMleads tracked to revenue
- Cost per lead and cost per qualified lead
- Return on ad spend and revenue
- Conversion rate by landing page
- Spend by campaign against target
Your options
Four ways to run ecommerce PPC
Run it in-house, use a freelancer, hire a channel specialist, or run it with your search partner.
One team, no handoffs
eCommerce PPC Services works best with the rest of search
The same team runs every service that feeds AI answers, so nothing waits on another vendor.
Questions
What people ask about eCommerce PPC Services
What does ecommerce PPC include?
Feed management, Shopping and Performance Max, Meta catalog ads, profit-based bidding, promotions and store conversion work.
Which platforms do you support?
Shopify, Shopify Plus, Magento and Adobe Commerce, WooCommerce and custom stores.
Do you optimize to ROAS or profit?
To profit where you can share margins with us, and to ROAS targets set per product group where you cannot.
Can you fix our product feed?
Yes. Feed problems are the most common reason Shopping campaigns underperform.
Do you work with marketplaces?
We focus on Google and Meta. We plan around marketplace activity so campaigns do not compete with each other.
What is the minimum engagement?
We work in 90-day blocks with a 6-month minimum.
The full guide · 8 min readEcommerce PPC: how to grow profit, not just revenue
How to structure Shopping, Performance Max and catalog ads around margin.
- 01Feeds that win
- 02Margin-based structure
- 03Catalog ads on Meta
- 04Measuring profit
Grow sales that make money
Talk to a partner about a review of your feed and Shopping campaigns.