PPC management services
Stage: Be bookedPPC management that pays back
Structure, bidding, ad copy and landing pages across Google, Microsoft and social ads, managed to cost per lead and revenue, not clicks.
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Campaigns · last 12 weeks
Cost per qualified lead$34
High-intent search46%
Meta prospecting26%Retargeting14%Broad and wasted14%Qualified leads a month162Wasted spend14%Return on ad spend3.8x
Illustration. Share of monthly spend by campaign type.Trusted by partner brands
Why it matters now
Automation needs better inputs
Ad platforms now automate bidding and targeting. They optimize toward whatever you tell them is a conversion, so weak tracking and loose structure quietly waste budget.
Then
Manual bidsKeywordsClicksReport on CTR
Success was measured in clicks and click-through rate.Now
Smart biddingConversion signalsQualified leadsReport on revenue
The algorithm is only as good as the conversion data you feed it.What’s included
Everything between the bid and the deal
Six parts of every PPC program.
How we do it
Five steps, one owner
Part of your first 90 days. Every step has a date, an owner and something you can see.
Week 1Account and tracking auditReview structure, spend, search terms and conversion tracking, and agree targets.You get an audit with quick wins
Week 1 to 2Fix measurementSet up or repair conversion tracking, offline conversions and CRM links.You get numbers you can trust
Week 2 to 4RestructureRebuild what is wasting budget and launch the new structure.You get a cleaner account
Week 3 to 12Creative and landing page testsTest creative, audiences and landing pages, and move budget to what wins.You get tested winners
Every weekOptimize and reportAdjust bids, budgets and tests, and report cost per lead and revenue.You get a Monday report
Where budgets leak
Most waste hides in three places
Broad search terms, weak conversion tracking and landing pages that do not match the ad account for most of the budget we recover.
35%30%20%15%
Irrelevant search termsMissing negatives, broad matchingBad conversion dataCounting the wrong actionsMismatched landing pagesAd promise not on the pageWrong budget splitMoney on low-margin campaigns
Typical sources of wasted spend in a first PPC audit. Illustrative.How we measure it
Every week, tied to revenue
Spend, leads, pipeline and revenue by campaign, from every ad platform and your CRM, in one weekly report, next to your organic search results in Surface.
Weeklybudget and bid reviews1report with paid and organicCRMleads tracked to revenue
- Cost per lead and cost per qualified lead
- Return on ad spend and revenue
- Conversion rate by landing page
- Spend by campaign against target
Your options
Four ways to run PPC
Run it in-house, use a freelancer, hire a channel specialist, or run it with your search partner.
One team, no handoffs
Pay Per Click Services works best with the rest of search
The same team runs every service that feeds AI answers, so nothing waits on another vendor.
Guides
Go deeper on Pay Per Click Services
Questions
What people ask about Pay Per Click Services
What does PPC management include?
Tracking, account structure, bidding, ad copy, landing pages and weekly budget management, reported on cost per lead and revenue.
Which platforms do you manage?
Google Ads, Microsoft Advertising, Meta, LinkedIn, YouTube and programmatic, planned as one budget.
How quickly will we see results?
Fixes to tracking and wasted spend often show in the first few weeks. Structure and creative tests build over two to three months.
Do you work with our existing account?
Yes. We audit and improve your account. You keep ownership of it and all its data.
How do you report?
A Monday summary, a Wednesday call and a live dashboard with spend, leads and revenue by campaign.
What is the minimum engagement?
We work in 90-day blocks with a 6-month minimum.
The full guide · 9 min readPaid media strategy: how to scale Google, Meta and performance campaigns
How to structure, measure and scale paid campaigns without wasting budget.
- 01Tracking that platforms can use
- 02Structure by intent
- 03Testing creative
- 04Scaling budgets
Find where your budget leaks
Talk to a partner about a review of your ad accounts and tracking.