Website UI and UX design
Stage: Be chosenUI and UX design that converts
Research-led design for websites and apps, built for search, speed and conversion. We design the pages buyers actually use to decide.
Free AI SEO audit. See in seconds whether AI search can read, understand and quote your site.
New site · yourbrand.com
PerformanceAccessibilityBest practicesSEO
Organic clicks, 8 weeks either side of launch
BeforeLaunchAfterOrganic traffic after launch+18%Mobile load time1.4sRedirects mapped100%
Illustration. Lab scores out of 100.Trusted by partner brands
Why it matters now
Design decides who stays
Visitors judge a site in seconds and leave if the next step is not obvious. Good UX design turns the same traffic into more enquiries and sales.
Then
Brand lookPretty pagesLaunchSame conversion
Redesigns changed how a site looked, not how it worked.Now
User researchClear journeysTested designsMore enquiries
Design starts with what buyers need to decide, and is tested before it ships.What’s included
Everything a build needs to perform
Six parts of every UI and UX project.
How we do it
Five steps, one owner
A typical build runs about 12 weeks. Every step has a date, an owner and something you can see.
Week 1 to 2DiscoveryGoals, users, content and the rankings the current site must keep.You get a scope and URL map
Week 2 to 4Architecture and designSitemap, templates, design system and technical plan.You get approved designs
Week 4 to 10Build on UI and UXBuild in sprints with a staging site you can review every week.You get a working staging site
Week 9 to 12SEO and launch checksRedirects, metadata, schema, speed and tracking checked before launch.You get a launch checklist signed off
After launchMonitor and improveWatch rankings, speed and conversions, and fix anything that moved.You get a post-launch report
Where design pays off
Small friction, big losses
Most lost conversions come from small things: unclear next steps, slow pages, long forms and missing proof. Design fixes those first.
- Step 1: ResearchFind where buyers get stuck
- Step 2: PrototypeTest new journeys with users
- Step 3: DesignA system built for speed and SEO
- Step 4: MeasureConversion before and after
How we measure it
Measured from day one
Speed, search visibility and conversions tracked from launch, so you can see what the new build changed. Ongoing support runs in 90-day blocks.
3Core Web Vitals trackedEveryrelease checked1report with traffic and leads
- Core Web Vitals by template
- Organic traffic kept through launch
- Conversion rate and leads
- Uptime and error rates
Your options
Four ways to buy design
Use a template, hire a freelancer, hire a development shop, or build with your search partner.
One team, no handoffs
Website UI/UX Design works best with the rest of search
The same team runs every service that feeds AI answers, so nothing waits on another vendor.
Questions
What people ask about Website UI/UX Design
What does your UI and UX design service include?
Research, information architecture, wireframes, prototypes, a visual design system, page design and accessibility.
Do you design apps too?
Yes, web apps and mobile apps for iOS and Android.
Do you test designs with users?
Yes, with clickable prototypes and moderated sessions before development starts.
Will a redesign hurt our SEO?
Not if search is part of the design. We keep URL structure, content and page speed in mind from the first wireframe.
Can you work with our brand guidelines?
Yes. We extend your brand into a web design system rather than replacing it.
Do you also build the site?
Yes. Design and development are one team, so nothing gets lost in handover.
The full guide · 7 min readWeb design that converts: a research-led approach
How research, prototypes and design systems turn the same traffic into more enquiries.
- 01Starting with research
- 02Journeys and structure
- 03Testing before building
- 04Measuring the result
Plan your redesign
Talk to a partner about scope, timeline and how we keep your rankings through launch.