Generative engine optimization services
Stage: Be foundGenerative engine optimization
Large language models build answers from the sources they trust most. We make your brand one of those sources: clear facts, strong entities and content models want to reuse.
Free AI SEO audit. See in seconds whether AI search can read, understand and quote your site.
Works across
ChatGPT
Which HR software is best for a 300-person company?For a company your size, Your brand comes up most often, praised for fast setup, clear pricing and support that answers within the day. 11 yourbrand.com/payroll-guide2 g2.com3 reddit.com
MentionedYesCited as source#1SentimentPositive
Illustration. "Your brand" is you.Trusted by partner brands
Why it matters now
AI writes the answer from someone
Every AI answer is assembled from sources a model has learned to trust. If those sources describe your competitors better than you, the model will too, however good your website is.
25%drop in search engine volume Gartner predicted by 2026, as people move to AI assistantsGartner, Feb 2024
Then
KeywordRankingClickYour page
Search engines sent people to your page and let you tell your own story.Now
PromptModel reads sourcesAnswer writtenBrand named
The model tells your story for you, using whatever it found. GEO makes sure what it finds is right.What’s included
What makes a source AI trusts
Six things we build so models understand, trust and reuse your brand.
How we do it
Five steps, one owner
Part of your first 90 days. Every step has a date, an owner and something you can see.
Week 1 to 2Entity and prompt mappingDefine how you want to be described and the prompts that matter.You get your brand fact sheet and prompt set
Week 2 to 3Model perception auditSee how each model describes you, your category and your competitors today.You get a baseline by model
Week 3 to 6Source and content planPick the pages to rewrite and the third-party sources to win.You get a prioritized roadmap
Week 4 to 12Build and corroborateShip content, schema and access fixes, and earn mentions on trusted sources.You get weekly shipped work
Every weekMeasure and iterateRe-run the prompts, track how descriptions change and adjust.You get a Monday report in Surface
Tools we work in
Search Console
Analytics 4
surfaceby dau
Search ConsoleAnalytics 4surfaceby dauHow models decide
Consistency beats volume
Models trust a fact when they see it stated the same way in several places. One clear description, repeated everywhere, does more than a hundred new blog posts.
- Step 1: RetrieveThe engine fetches pages that match the prompt
- Step 2: CompareClaims are checked across sources
- Step 3: TrustConsistent, well-sourced facts win
- Step 4: WriteThe answer names the brands it trusts
How we measure it
Every week, in Surface
We test your prompt set across every major model and track whether you are named, how you are described and which sources are cited, against the competitors you lose to.
6AI engines tracked50+prompts, every weekDailychecks, reported weekly
- Brand mention rate by model
- Accuracy of how you are described
- Sources cited for your category
- Share of voice against named competitors
surfaceAI answersSampleMention rate, all engines17%▲ 11 pp in 12 weeksEngineMentionedCitedTrendAI Overviews20.4%6.4%ChatGPT18.8%3.9%Gemini17.2%5.1%Perplexity16.1%9.8%Claude12.0%2.7%Copilot8.9%2.1%
AI Overviews20.4%6.4%ChatGPT18.8%3.9%Gemini17.2%5.1%Perplexity16.1%9.8%Claude12.0%2.7%Copilot8.9%2.1%Your options
Four ways to buy GEO
Write more content yourself, buy a tracking tool, hire a specialist, or run it with your search partner.
One team, no handoffs
Generative Engine Optimization works best with the rest of search
The same team runs every service that feeds AI answers, so nothing waits on another vendor.
Generative Engine Optimizationyou are hereAnswer engine optimizationGet named in ChatGPT, Gemini and AI OverviewsSearch everywhere optimizationOne plan across Google, AI answers and MapsTechnical SEOFast, crawlable pages search and AI can readContent marketingGuides and pages buyers quote backSEO and enterprise SEORankings for questions that lead to revenueOnline reputationReviews that win the comparison
Questions
What people ask about Generative Engine Optimization
What is generative engine optimization (GEO)?
GEO is the work of making your brand a source that large language models trust and reuse. It covers how your brand is defined, the facts you publish, the sources that confirm them and whether AI crawlers can reach your pages.
How is GEO different from AEO?
They overlap. AEO focuses on being the answer to specific buyer questions. GEO focuses on how models understand and describe your brand overall. We run them together on one plan.
Can you change what ChatGPT says about us?
Not directly, and no one can. What we can change is what models find: clear facts on your site and consistent mentions on sources they trust. Descriptions improve as those sources do.
Does GEO replace SEO?
No. Many AI answers draw on search results, so strong SEO is part of good GEO. The two share most of the same foundation.
How long does GEO take?
Access and schema fixes are quick. Changing how models describe you depends on how often they refresh their sources, usually weeks for retrieval-based answers and longer for model knowledge.
How do you measure GEO?
We track mention rate, description accuracy and cited sources for a fixed set of prompts, every week in Surface by dau.
The full guide · 9 min readGenerative engine optimization, explained for business leaders
What GEO is, how AI models choose their sources, what to fix first and how to measure progress.
- 01What is generative engine optimization?
- 02How AI models choose sources
- 03What a GEO program includes
- 04Measuring GEO progress
See how AI describes you
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