User experience testing
Stage: Be bookedUser experience testing
Usability testing that shows exactly where buyers get stuck: moderated sessions, unmoderated tests, heatmaps and recordings, turned into a prioritized fix list.
Free AI SEO audit. See in seconds whether AI search can read, understand and quote your site.
Journey · 10,000 visitors
Visit10,000
Service page5,100
Form started1,050
Inquiry340
Shorter form, clearer next step and faster mobile pages.Conversion rate3.4%Visitors starting the form10.5%Tests won5
Illustration. Same traffic, before and after testing.Trusted by partner brands
Why it matters now
You are too close to see it
Teams know their site too well to see what confuses a first-time visitor. Watching five real users is often enough to find the biggest problems.
Then
Internal reviewAssumptionsRedesignSame problems
Problems were guessed at in meetings.Now
Real usersRecorded tasksClear issuesFixed first
You watch real people use your site and fix what they struggle with.What’s included
What we test, and how
Six parts of every UX testing project.
How we do it
Five steps, one owner
Part of your first 90 days. Every step has a date, an owner and something you can see.
Week 1PlanAgree goals, tasks and participants.You get a test plan
Week 1 to 2RecruitFind participants who match your buyers.You get confirmed sessions
Week 2 to 3TestRun moderated and unmoderated sessions.You get recordings and notes
Week 3 to 4AnalyzeFind patterns and rank issues by impact.You get a findings report with clips
AfterFix and retestDesign and test fixes for the top issues.You get improved journeys
Why small tests work
Five users find most big problems
Usability research has long shown that small rounds of testing uncover most major issues. We test in small rounds, fix and test again.
- Step 1: WatchFive to eight users per round
- Step 2: FindPatterns in where they struggle
- Step 3: FixDesign changes for top issues
- Step 4: RetestConfirm the fix worked
How we measure it
Measured by what changes
Task success, time on task and conversion before and after fixes, so you can see the impact of each round.
5 to 8users per roundEverysession recorded1ranked fix list
- Task success rate
- Time on task
- Conversion before and after fixes
- Accessibility issues found and fixed
Your options
Four ways to test your site
Ask colleagues, use a testing platform, hire a research agency, or test with your search partner.
One team, no handoffs
User Experience Testing works best with the rest of search
The same team runs every service that feeds AI answers, so nothing waits on another vendor.
User Experience Testingyou are hereConversion rate optimizationMore visits become inquiriesUX and designPages that make choosing you easyAI-ready website buildsNext.js, Webflow and WordPress done rightApp Development ServicesAnalytics and trackingGA4, Search Console and tag setupeCommerce Development
Questions
What people ask about User Experience Testing
What is user experience testing?
Watching real people try to complete tasks on your site or app, to find where they get stuck.
How many users do you test with?
Usually five to eight per round, which finds most major issues. We run more rounds rather than bigger ones.
Do you recruit participants?
Yes, matched to your buyers, or from your own customer list.
Can you test prototypes before we build?
Yes. Testing prototypes is the cheapest time to find problems.
Do you include accessibility testing?
Yes, against WCAG 2.2 AA, including screen reader checks.
Do you fix what you find?
Yes. Our design and development team can fix issues directly.
The full guide · 6 min readUsability testing: see your site through your buyers' eyes
How to plan, run and act on usability tests without a big research budget.
- 01Planning a test
- 02Running sessions
- 03Finding patterns
- 04Fixing and retesting
Watch real buyers use your site
Talk to a partner about a first round of usability testing.