Instagram advertising
Stage: Be bookedInstagram advertising
Instagram ads built for the feed, Stories and Reels, with creative testing and tracking that ties spend to sales.
Free AI SEO audit. See in seconds whether AI search can read, understand and quote your site.
Campaigns · last 12 weeks
Cost per qualified lead$34
High-intent search46%
Meta prospecting26%Retargeting14%Broad and wasted14%Qualified leads a month162Wasted spend14%Return on ad spend3.8x
Illustration. Share of monthly spend by campaign type.Trusted by partner brands
Why it matters now
Built for the scroll, measured on sales
Instagram rewards ads that look native to the feed and stop the scroll in the first second. We make those, test them weekly and track what they sell.
Then
Brand postBoostLikesHope
Boosted posts bought reach and likes, rarely sales.Now
Native creativeReels and StoriesConversion trackingSales
Ads made for each placement, measured on leads and revenue.What’s included
Everything a campaign needs to scale
Six parts of every Instagram program.
How we do it
Five steps, one owner
Part of your first 90 days. Every step has a date, an owner and something you can see.
Week 1Account and tracking auditReview structure, spend, search terms and conversion tracking, and agree targets.You get an audit with quick wins
Week 1 to 2Fix measurementSet up or repair conversion tracking, offline conversions and CRM links.You get numbers you can trust
Week 2 to 4Rebuild campaigns and audiencesRebuild what is wasting budget and launch the new structure.You get a cleaner account
Week 3 to 12Creative testsTest creative, audiences and landing pages, and move budget to what wins.You get tested winners
Every weekOptimize and reportAdjust bids, budgets and tests, and report cost per lead and revenue.You get a Monday report
What moves results
Creative is the new targeting
With automated targeting, the ad itself decides who sees it and who responds. We test new creative every week and keep the winners running.
- Step 1: HypothesisOne idea per test: hook, offer, format or audience
- Step 2: LaunchFresh creative into a test budget
- Step 3: ReadCost per lead and quality after enough spend
- Step 4: ScaleWinners get budget, losers get cut
How we measure it
Every week, tied to revenue
Spend, leads, pipeline and revenue by campaign, from Instagram and your CRM and your CRM, in one weekly report, next to your organic search results in Surface.
Weeklybudget and bid reviews1report with paid and organicCRMleads tracked to revenue
- Cost per lead and cost per qualified lead
- Return on ad spend and revenue
- Conversion rate by landing page
- Spend by campaign against target
Your options
Four ways to run Instagram ads
Run it in-house, use a freelancer, hire a channel specialist, or run it with your search partner.
One team, no handoffs
Instagram Advertising works best with the rest of search
The same team runs every service that feeds AI answers, so nothing waits on another vendor.
Questions
What people ask about Instagram Advertising
Do you run Instagram ads separately from Facebook?
They run in the same Meta account. We plan creative for each placement and report Instagram results on their own.
Do you make Reels ads?
Yes. We script, shoot or edit vertical video, and work with creators when it suits the brand.
Can you work with influencers?
Yes. We can run creator content as ads through partnership ads, with the creator's permission.
How do you measure Instagram ads?
Leads, sales and cost per result from Meta and your CRM, not likes or reach.
Is Instagram right for B2B?
Sometimes, for awareness and retargeting. For most B2B lead generation, LinkedIn and search work harder.
What is the minimum engagement?
We work in 90-day blocks with a 6-month minimum.
The full guide · 7 min readInstagram ads that sell: creative, placements and tracking
How to make Instagram ads for each placement and measure them on sales.
- 01Creative for each placement
- 02Working with creators
- 03Tracking sales
- 04Testing every week
Get more from Instagram
Talk to a partner about a review of your Instagram campaigns and tracking.