Pinterest advertising
Stage: Be bookedPinterest advertising
Pinterest ads for brands people plan purchases around: shopping pins, catalog campaigns and creative built for discovery.
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Campaigns · last 12 weeks
Cost per qualified lead$34
High-intent search46%
Meta prospecting26%Retargeting14%Broad and wasted14%Qualified leads a month162Wasted spend14%Return on ad spend3.8x
Illustration. Share of monthly spend by campaign type.Trusted by partner brands
Why it matters now
People come to Pinterest to plan what to buy
Pinterest users search with intent long before they buy: home, fashion, beauty, food and events. Ads that look like great pins reach them while they are still deciding.
Then
Brand pinPromotedSavesNo tracking
Pinterest was treated as a brand channel with no clear return.Now
Search intentShopping pinsConversion trackingSales
Catalog and shopping ads reach planners and are measured on sales.What’s included
Everything a campaign needs to scale
Six parts of every Pinterest program.
How we do it
Five steps, one owner
Part of your first 90 days. Every step has a date, an owner and something you can see.
Week 1Account and tracking auditReview structure, spend, search terms and conversion tracking, and agree targets.You get an audit with quick wins
Week 1 to 2Fix measurementSet up or repair conversion tracking, offline conversions and CRM links.You get numbers you can trust
Week 2 to 4Rebuild campaigns and audiencesRebuild what is wasting budget and launch the new structure.You get a cleaner account
Week 3 to 12Creative testsTest creative, audiences and landing pages, and move budget to what wins.You get tested winners
Every weekOptimize and reportAdjust bids, budgets and tests, and report cost per lead and revenue.You get a Monday report
What moves results
Creative is the new targeting
With automated targeting, the ad itself decides who sees it and who responds. We test new creative every week and keep the winners running.
- Step 1: HypothesisOne idea per test: hook, offer, format or audience
- Step 2: LaunchFresh creative into a test budget
- Step 3: ReadCost per lead and quality after enough spend
- Step 4: ScaleWinners get budget, losers get cut
How we measure it
Every week, tied to revenue
Spend, leads, pipeline and revenue by campaign, from Pinterest and your CRM and your CRM, in one weekly report, next to your organic search results in Surface.
Weeklybudget and bid reviews1report with paid and organicCRMleads tracked to revenue
- Cost per lead and cost per qualified lead
- Return on ad spend and revenue
- Conversion rate by landing page
- Spend by campaign against target
Your options
Four ways to run Pinterest ads
Run it in-house, use a freelancer, hire a channel specialist, or run it with your search partner.
One team, no handoffs
Pinterest Advertising works best with the rest of search
The same team runs every service that feeds AI answers, so nothing waits on another vendor.
Questions
What people ask about Pinterest Advertising
Who should advertise on Pinterest?
Brands in home, fashion, beauty, food, weddings, travel and other categories people plan and save ideas for.
Do you make pin creative?
Yes, static and video pins built for Pinterest, not resized from other channels.
How early should seasonal campaigns start?
Earlier than on other platforms, often six to eight weeks before the season, because people plan ahead.
How do you measure Pinterest?
Sales and leads through the Pinterest tag and Conversions API, alongside assisted conversions.
Can Pinterest work with our product feed?
Yes. We connect your catalog and organize it into product groups.
What is the minimum engagement?
We work in 90-day blocks with a 6-month minimum.
The full guide · 6 min readPinterest ads: reaching buyers while they plan
How Pinterest search works, what creative performs and how to measure sales.
- 01How people use Pinterest
- 02Catalog and shopping ads
- 03Creative that fits
- 04Seasonal timing
Get more from Pinterest
Talk to a partner about a review of your Pinterest campaigns and tracking.