Reddit advertising
Stage: Be bookedReddit advertising
Reddit ads that earn attention in the communities your buyers trust, and support the threads AI assistants often quote.
Free AI SEO audit. See in seconds whether AI search can read, understand and quote your site.
Campaigns · last 12 weeks
Cost per qualified lead$34
High-intent search46%
Meta prospecting26%Retargeting14%Broad and wasted14%Qualified leads a month162Wasted spend14%Return on ad spend3.8x
Illustration. Share of monthly spend by campaign type.Trusted by partner brands
Why it matters now
Buyers ask Reddit before they buy
People add "reddit" to searches to find honest opinions, and AI assistants often cite Reddit threads in their answers. Showing up well in those communities matters more every year.
Then
Generic adWrong subredditIgnoredNo result
Brands treated Reddit like any other ad platform, and users scrolled past.Now
Right communitiesUseful, honest adComments and upvotesTrust and leads
Ads that respect the community earn clicks and support your reputation in AI answers.What’s included
Everything a campaign needs to scale
Six parts of every Reddit program.
How we do it
Five steps, one owner
Part of your first 90 days. Every step has a date, an owner and something you can see.
Week 1Account and tracking auditReview structure, spend, search terms and conversion tracking, and agree targets.You get an audit with quick wins
Week 1 to 2Fix measurementSet up or repair conversion tracking, offline conversions and CRM links.You get numbers you can trust
Week 2 to 4Rebuild campaigns and audiencesRebuild what is wasting budget and launch the new structure.You get a cleaner account
Week 3 to 12Creative testsTest creative, audiences and landing pages, and move budget to what wins.You get tested winners
Every weekOptimize and reportAdjust bids, budgets and tests, and report cost per lead and revenue.You get a Monday report
Why Reddit matters for AI
The threads AI reads first
AI assistants often cite community discussions when people ask for recommendations. A strong, honest presence on Reddit helps your ads today and your AI answers tomorrow.
- Step 1: QuestionA buyer asks for recommendations
- Step 2: ThreadsReddit discussions rank and get cited
- Step 3: AnswerAI summarizes what communities say
- Step 4: ChoiceThe brands people praise get named
How we measure it
Every week, tied to revenue
Spend, leads, pipeline and revenue by campaign, from Reddit and your CRM and your CRM, in one weekly report, next to your organic search results in Surface.
Weeklybudget and bid reviews1report with paid and organicCRMleads tracked to revenue
- Cost per lead and cost per qualified lead
- Return on ad spend and revenue
- Conversion rate by landing page
- Spend by campaign against target
Your options
Four ways to run Reddit ads
Run it in-house, use a freelancer, hire a channel specialist, or run it with your search partner.
One team, no handoffs
Reddit Advertising works best with the rest of search
The same team runs every service that feeds AI answers, so nothing waits on another vendor.
Reddit Advertisingyou are hereAnswer engine optimizationGet named in ChatGPT, Gemini and AI OverviewsOnline reputationReviews that win the comparisonDigital Advertising ServicesContent marketingGuides and pages buyers quote backGenerative engine optimizationContent AI models pick up and quoteLinkedIn and Meta adsReach buying committees and audiences
Questions
What people ask about Reddit Advertising
Does Reddit advertising work for B2B?
Yes, in technical and professional communities, when the ad is useful and honest.
Will users react badly to ads?
They react badly to bad ads. Ads written for the community, with replies from real people, do well.
Do you reply to comments?
Yes, with your team, so answers are accurate and on brand.
How does this help AI visibility?
AI assistants often cite Reddit. We share what we learn with our AEO team and track mentions in Surface.
How do you measure Reddit ads?
Leads and sales through the Reddit pixel and Conversions API, plus brand mentions over time.
What is the minimum engagement?
We work in 90-day blocks with a 6-month minimum.
The full guide · 6 min readReddit ads: earning attention where buyers ask for advice
How to advertise in communities without losing their trust, and why it matters for AI answers.
- 01Finding the right communities
- 02Writing native ads
- 03Managing comments
- 04Reddit and AI answers
Get more from Reddit
Talk to a partner about a review of your Reddit campaigns and tracking.