Drupal development
Stage: Be chosenDrupal development
Drupal builds, upgrades and migrations for complex, content-heavy sites in education, government and enterprise.
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New site · yourbrand.com
PerformanceAccessibilityBest practicesSEO
Organic clicks, 8 weeks either side of launch
BeforeLaunchAfterOrganic traffic after launch+18%Mobile load time1.4sRedirects mapped100%
Illustration. Lab scores out of 100.Trusted by partner brands
Why it matters now
Complex content, kept in order
Drupal handles large, structured, multilingual sites with many editors. It rewards careful architecture and careful upgrades.
Then
DesignBuildLaunchFix SEO later
Search was an afterthought, fixed after traffic dropped.Now
URL mapBuild to rankChecked launchTraffic kept
SEO, speed and tracking are part of the build from the first sprint.What’s included
Everything a build needs to perform
Six parts of every Drupal project.
How we do it
Five steps, one owner
A typical build runs about 12 weeks. Every step has a date, an owner and something you can see.
Week 1 to 2DiscoveryGoals, users, content and the rankings the current site must keep.You get a scope and URL map
Week 2 to 4Architecture and designSitemap, templates, design system and technical plan.You get approved designs
Week 4 to 10Build on DrupalBuild in sprints with a staging site you can review every week.You get a working staging site
Week 9 to 12SEO and launch checksRedirects, metadata, schema, speed and tracking checked before launch.You get a launch checklist signed off
After launchMonitor and improveWatch rankings, speed and conversions, and fix anything that moved.You get a post-launch report
Where rebuilds go wrong
Most traffic losses happen at launch
Changed URLs without redirects, missing metadata and slower templates are the usual reasons a new site loses search traffic. We check every one before launch day.
- Step 1: MapEvery old URL mapped to a new one
- Step 2: CheckMetadata, schema and speed on staging
- Step 3: LaunchRedirects live, sitemaps submitted
- Step 4: WatchRankings and errors monitored daily
How we measure it
Measured from day one
Speed, search visibility and conversions tracked from launch, so you can see what the new build changed. Ongoing support runs in 90-day blocks.
3Core Web Vitals trackedEveryrelease checked1report with traffic and leads
- Core Web Vitals by template
- Organic traffic kept through launch
- Conversion rate and leads
- Uptime and error rates
Your options
Four ways to build on Drupal
Use a template, hire a freelancer, hire a development shop, or build with your search partner.
One team, no handoffs
Drupal Development works best with the rest of search
The same team runs every service that feeds AI answers, so nothing waits on another vendor.
Drupal Developmentyou are hereAI-ready website buildsNext.js, Webflow and WordPress done rightUmbraco DevelopmentTechnical SEOFast, crawlable pages search and AI can readEnterprise SEO ServicesUX and designPages that make choosing you easySEO and enterprise SEORankings for questions that lead to revenue
Questions
What people ask about Drupal Development
Can you upgrade our old Drupal site?
Yes. We plan the migration of content, modules and URLs so rankings hold.
Is Drupal good for universities?
Yes. Its structure, roles and multilingual support suit large education sites.
Is Drupal good for SEO?
Yes, with the right modules and clean templates.
Can Drupal run headless?
Yes, using its APIs with a modern front end.
Do you offer Drupal support?
Yes, with updates, security patches and improvements.
What happens after launch?
We monitor speed, rankings and conversions, and offer ongoing support and improvements in 90-day blocks.
The full guide · 6 min readDrupal development for complex, content-heavy sites
When it is the right choice, what a good build includes and how to keep your rankings through a migration.
- 01When Drupal fits
- 02What a good build includes
- 03Speed and SEO
- 04Migrating safely
Plan your Drupal build
Talk to a partner about scope, timeline and how we keep your rankings through launch.