Website and brandManufacturing
Stabilizing a fragile, high-traffic catalog drowning in downtime
The story
What we did and what moved
Overview
Ozone operates across a wide range of architectural hardware and building solutions, which translates to an extensive catalog of product categories and subcategories. The website serves as a critical tool for product discovery, used by architects, channel partners, and end customers.
The project focused on strengthening the website's technical foundation by addressing recurring downtime, fixing performance bottlenecks, and building a more reliable, scalable platform that could support Ozone's growing product portfolio.
The Challenge
Real estate websites often carry expectations of visual impact, but in this case, representation accuracy and operational alignment were equally important.
Design accuracy across building elevations, master plans, and spatial proportions, with zero deviation from approved architectural documentation.
Complex animation requirements that enhanced storytelling without affecting performance or clarity.
Seamless Salesforce integration to support real-time lead capture, tracking, and routing.
Premium brand expectations that required every interaction and transition to reflect refinement, confidence, and attention to detail.
The central challenge was maintaining control across design, motion, and technology without introducing risk to accuracy, performance, or sales workflows.
Process Description
Strategy
- Strategy Workshops
- Idea Validation
- Market Research
- Product Roadmap
- Research
Design
- Information Architecture
- Wireframing
- Visual Design
- Prototyping
Testing & Deploy
- A/B Testing
- UI Testing
- Deployment
More work with Ozone
All Ozone work
A website that earns trust
AI-ready website builds that rank, load fast and turn visits into sales conversations.