Go Mechanic is an online platform connecting car owners with service providers. They locally provide car services throughout the Indian cities. While expanding their business to new cities, they wanted to rank for local searches related to car servicing.
To set up the search presence of the newly launched brand along with capturing local relevant searches in the industry.
We started with market research and opportunity sizing to understand the potential reach of the brand in the automobile segment. We, then, worked on the complete architecture in a way that the website serves local audience first, starting with cities like Gurgaon, Delhi, Noida. Subsequently, Business listings were optimised as part of the local search strategy and embedded with local keywords, i.e. near me.
In a time period of 2 months, the website started ranking on the first page for the majority of relevant keywords like - car repair near me, car service repair in Gurgaon, best car garage in Gurgaon etc.
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