Della Adventure is India's largest extreme adventure park, located in Lonavala, Maharashtra the client was facing a problem when it came to organic traffic, and it was consistent from the last 6 months
To improve the organic traffic on the website.
After initial few discussions with their team
and review of their search strategy, we went
ahead and looked at their overall traffic
growth which was consistent with spikes in
traffic during promotions on display
network or social media.
We noticed how promotional activities gained more traction from the audience; hence, we aimed to direct the website towards non branded keywords in order to attract the audience towards activities other than promotional schemes as more than 70% of their traffic came from branded keywords.
In the span of 3 months, the website, and the website began showing results for non branded keywords.
There was increased growth in organic traffic by 21% and the website also started ranking for multiple competitive terms such as - best hotel in Lonavala, resort in Lonavala, etc.
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