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Assam Bengal Navigation

About the Company

ABN is a cruising company pioneering river expeditions in India. An Indo-British joint venture, ABN is the most experienced operator on Indian rivers with four cruise ships and a houseboat.

About the Project

To design a brand catalogue that is engaging and has a unique perspective.

Challenge

To showcase the brand in a fresh perspective to mark the 15 years of the brand.

Creative theme

Leveraging on the minimal trend, we designed a catalogue that highlighted the story of ABN; the heritage, expertise, the unique experiences, and conscious hospitality, the brand offers to its guests. Named as 'Manifesto', it stands apart from other travel catalogues because of its minimal design, pictures and content. This brochure was launched at WTM (World Travel Mart), London in Nov 2018

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