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  • Digital Marketing
    • Search Engine Optimization
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Digital Marketing

Search Engine Optimization

Driving discovery and conversion through an integrated approach

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Choosing an SEO partner

Search plays an enormous role in the success of a business, be it big or small. SEO is the best way to gain high visibility and build trust, and it takes time to show results. Hence, having an agency you can trust should be the major criteria while selecting an SEO partner. Here’s what you should look for in an SEO agency:

  • People-oriented

    Although SEO is technical, it is humans that you wish to reach. Make sure your agency cares about the customer experience as much as they care about the code and syntax.

  • Adaptive to trends

    SEO is ever-evolving. And that is how your agency should also work, evolving their strategies according to the new challenges and algorithms.

  • Clear Communication

    SEO is not science, but it does involve complex algorithms that require weighing pros and cons before coming to a decision. Your agency must be able to communicate their suggestions in a clean and transparent manner.

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Our SEO Process

SEO is ever-evolving, and there is no concrete roadmap to it, but over the time we have established an approach that drives result

  • Technical Optimization

    What is going on behind the scenes is as important as what is upfront, especially in the case of your website.

    If we are creating your website, we make sure that the technical SEO is engraved in the process. We review wireframes and mockups, redirects, and other optimizations your site would need. We will optimize your website not only for current SEO strategy but for a long term success, making ongoing improvements in your SEO plan.

  • SEO Audit

    We always start our association by assessing the current profile of your website by reviewing SEO metrics such as keyword rankings and organic traffic, creating a base to measure the performance.

    Our comprehensive auditing caters to the content, page layout, code and site structure, backlink profile, identifying opportunities and creating a roadmap to achieve the results.

  • Keyword Research

    To create content that meets the need of your audience, you must know what exactly is your audience looking for.

    We undertake extensive keyword research that takes into account the keyword ranking data of your competition, your industry, and your own domain. This data is then compared with the average monthly search volume, difficulty to rank, and cost per click of the keyword to help create content that has maximum impact.

  • SEO Strategy

    While it is important to know the tools and techniques that can give an instant boost to the rankings, our real value is known only on becoming your long-term growth partner.

    Fully integrated digital marketing strategy or a channel-specific plan, we create customised SEO strategies according to the need of your business and your requirements.

  • Organic Marketing

    In today’s internet savvy time, the lines between search and organic marketing have blurred. When we talk search now, we take into consideration not only organic search results but also social media, customer reviews, and sites that are talking about you.

    We take a holistic approach to your online presence to increase your brand visibility on all the platforms where you can be found.

  • Measurement + Reporting

    We provide you with regular reports - fortnightly or monthly - on the results achieved.

    It takes time for SEO to show the targeted results, but we keep you updated on the metrics creating a measurable impact on your business.

Related Services
  • Social Media Marketing
  • Paid Media
  • Content Marketing
Case study
Della Adventure

Della Adventure

Got Della Adventure ranked for industry competitive keywords with effective strategic SEO strategy

View Case Study

Frequently Asked Question

OK, so this one’s kind of complicated… just kidding. SEO stands for Search Engine Optimization. You engage in SEO when you attempt to get a page to rank higher in a search engine’s SERPs (search engine results pages), with the ultimate goal being to increase organic (unpaid) traffic to that page.

This question is a little like asking: Who’s more important to the Patriots, Bill Belichik or Tom Brady? You can probably come up with an argument for either; but the reality is, both are vital to the team’s success. The same goes for SEO and PPC (pay-per-click). You couldn’t establish domain authority, organic brand affinity, and really, a wholly formed online presence without SEO. By the same token, you couldn’t granularly target prospects by demographic, behaviors, or keywords without PPC.

There are a ton of great resources out there if you’re trying to learn SEO. If you’re short on cash, check out blogs like Search Engine Journal, Moz, Search Engine Land, Marketing Land, SEMPost, and the blog of all blogs, WordStream’s. We also put together a great guide on SEO basics. If not, splurge on a book like The Art of Seo, or on classes by Udemy or Lynda.

Again, you could come up with a good argument for a few different answers here. Ahrefs is great for competitor content and backlink research; Moz Pro’s content explorer is great for finding unlinked mentions; and SEMrush is great for rank and visibility tracking. The three share many overlapping features. It’s more a matter of preference than anything. Spyfu, AWR Cloud, and DeepCrawl are also worth checking out.

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