A Logo is much more than just an artistic creation; it’s the identity of a brand conveying its story and values to the audience. And while most of the brands know what they stand for, creating a logo that embodies their brand values is not an easy task.
We understand the importance of a logo in creating a brand, thus creates designs that encapture your brand story effectively. Our team goes hands-on with the research to create a logo that leaves a lasting impression on your audience. We strive to create a logo that embodies what your brand stands for.
A logo is one of the most powerful storytelling tools a brand can have. It can forge a connection with your audience like no other. And to make this connection, one must take time to know their audience and understand what connects to them.
Impactful brand storytelling is created on the pillar of in-depth research and a deep understanding of brand values and goals. That is why we begin our logo designing process with research every single time.
Creating a logo is a defining moment for any brand as this is where their journey begins. We initiate the process of creating the logo with clear objectives and a creative vision. Our creative process is based on research, complemented by the artistic approach and experience of creating brand logos across different industries.
The first step is getting to know the client and the brand. Getting to know the brand, its goals, and the idea behind it is the first step towards creating a logo that fits its brand values. The questions about brand identity, starting point, competition, aspirations, etc. help us chart the path of creating a compelling story through the logo.
The core foundation of the process of design is research. Before we begin drawing the initial sketches of your brand logo, we make sure to study what's already out there in the market and what we are competing with.
This helps us in getting a better understanding of the brand identity, client vision, customer sentiment, and lays the path for the rest of the project.
It’s time we put our research to work by consolidating themes, materials, and ideas for creating the brand logo. We create mood boards, rough outlines, descriptive images to get an idea of what the client is looking for.
Based on the insights received from the client, our team of designers and strategists will work to translate our research into design concepts. This is the part where we apply all the knowledge we have gained in creating a compelling visual brand story for the client.
A logo is the face of the brand, from the app to numerous icons; a brand relies on it a lot. Once the final design is approved, our team starts working on creating use cases and building branding assets, ensuring the consistency across all mediums and platforms.
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