Every company has a unique story to tell, but finding the right voice is not easy. That is why it is important to have a content marketer who understands your brand as much as it does the market.
When selecting your content marketing agency, you should look for:
The right content marketing agency creates a perfect balance between strong storytelling and seamless strategic planning. It should be able to present your product/service to your audience through compelling stories.
Predicting how a content piece would perform is not possible, but your content marketing agency should be ready to learn from the data and adjust their plan accordingly.
In a world full of content, promoting your content is important. Along with excellent content creators, you need marketing minds who can make your story heard by the right people.
Even the best of content can fail to generate results in the absence of a strategy. So, we have devised a content marketing process that inspires and drives results.
We start by getting into the facts and information that will help us create a result-driven content marketing plan. For this, we first try to understand your audience, their interests and needs.
We also do an industry and competitor study to know what kind of content they are creating online and find the gap that can be leveraged to reach your audience.
But before all this, we take the time to understand your product/services and your goals to be able to create the best possible content.
Once we have understood your product/services and goals, we begin the brainstorming to come up with ideas that will solve the problems of your audience and expand your reach.
These ideas will then be pitched to your team for feedback.
It is now the time to put the ideas on to the paper. Our team of experienced copywriters take all the information gathered and turns them into the compelling pieces of content, adding value to your audience. From the very beginning, the content and design team work in tandem to ensure that your content is well-complemented by effective visuals.
Launching of the content is not the end step. In a time, where the audience has a lot of content available on just a click, it is imperative to have a smart promotion strategy at the place. While owned, earned, and paid media have their place in the marketing plan, social promotion and digital media can also add enormous value to your content marketing plan. We suggest an integrated approach of all these tactics, customised to meet your goals.
The performance of Content Marketing cannot be tracked into the numbers & metrics like digital ads. However, it is still important to measure it to gain insights into what is working with the audience and plan future content accordingly.
To gauge the performance of your content plan, we set KPIs that align with your goals. We believe in creating content regularly, adjusting it according to the customer feedback and staying true to your audience’s interest.
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