Content Marketing

Once we have understood your product/services and goals, we begin the brainstorming to come up with ideas that will solve the problems of your audience and expand your reach.

These ideas will then be pitched to your team for feedback. 

It is now the time to put the ideas on to the paper. Our team of experienced copywriters take all the information gathered and turn them into compelling pieces of content, adding value to your audience. From the very beginning, the content and design team work in tandem to ensure that your content is well-complemented by effective visuals.

Launching the content is not the end step. In a time where the audience has a lot of content available on just a click, it is imperative to have a smart promotion strategy at the place.

While owned, earned, and paid media have their place in the marketing plan, social promotion and digital media can also add enormous value to your content marketing plan. We suggest an integrated approach of all these tactics, customized to meet your goals.

The performance of Content Marketing cannot be tracked into the numbers & metrics like digital ads. However, it is still important to measure it to gain insights into what is working with the audience and plan future content accordingly.

To gauge the performance of your content plan, we set KPIs that align with your goals. We believe in creating content regularly, adjusting it according to the customer feedback and staying true to your audience’s interest.